Compiled by Jennifer Hollenkamp –

Travel South USA International
Last week, Explore St. Louis and the Hyatt Regency St. Louis welcomed the Travel South USA International Showcase to our region. This was a great opportunity for us to highlight the transformation taking place throughout our community with this prestigious group of travel industry visitors from 17 countries around the globe. Thank you to all of our partners in the St. Louis hospitality industry for welcoming this group and providing a truly memorable experience for the attendees.

Jenna Fischer’s St. Louis
Explore St. Louis is proud to share two new TV spots featuring St. Louis’ own Jenna Fischer, star of NBC’s hit show “The Office.” The first spot features family fun in St. Louis including stops at The Magic House, Saint Louis Science Center and Union Station. The second commercial highlights the thriving art scene including the Saint Louis Art Museum, Laumeier Sculpture Park, Cathedral Basilica and Gateway Arch. Jenna also recorded an interview where she shares her favorite things to do in St. Louis when she returns home to visit her family and friends. Jenna joins a host of other notable St. Louisan’s including Sterling K. Brown, John Goodman, Andy Cohen, Jackie Joyner-Kersee and Becky Sauerbrunn in representing their hometown on behalf of Explore St. Louis. The commercials debuted the week of November 11th in drive markets surrounding St. Louis. The view the whole campaign, visit

Explore St. Louis Advertising Impact
The results are in and this year’s spring/summer tourism campaign generated impressive impact in improving perceptions of St. Louis and stimulating travel to the region. According to SMARI research, the campaign generated nearly 700,000 St. Louis visits, including 60,000 repeat trips accounting for nearly $700 million in visitor spending. With the addition of John Goodman to the In the Know campaign, campaign reach and image ratings continued to grow generating an estimated ROI of $327.